As the Social Media Specialist at Pasa Sustainable Agriculture, I collaborate with the communications team to create content that supports the editorial calendar and shares Pasa’s mission through education and entertainment. Upon coming on board with the organization, I took on the challenge of creating content that resonated with many audiences, often with very different mindsets, goals, and interests (think rural and urban farms).

Additionally, it was necessary to convey the vast range of events, programs, and initiatives supported by Pasa in a clear and uplifting way. Working to define brand guidelines across these different areas and implement templates helped streamline the visual and messaging standards across digital content and allowed the communications team to be more effective.