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SOCIAL MEDIA PROJECTS
Christy Uffelman, CEO of EDGE Leadership, is a well-known life and executive coach in Pittsburgh. However, before our partnership, EDGE had not utilized social media or digital marketing as part of their sales strategy.
EDGE was in a state of transition and was looking for strategic ways to market their new group coaching experience, THRIVE. This program would be the first time EDGE sold coaching directly to individual consumers.
We first worked to define the brand voice, content pillars, and overall strategy for the brand. From there, we created a robust social media and email marketing strategy that would move the brand from strictly B2B sales to B2C.
Project Overview
Our Results
72%
INCREASE IN FOLLOWERS
1175%
INCREASE IN ENGAGEMENT
12%
AVERAGE ENGAGEMENT
12%
AVERAGE EMAIL CLICK RATE
$125K
IN SALES OF NEW PROGRAM
(OVER 3 WEEK PERIOD)
40%
AVERAGE EMAIL OPEN RATE
Forward Wellness is a private practice providing mental health services to patients in Pittsburgh and virtually. Their focus is on reproductive mental health and providing quality care to ALL people.
Many Moons worked with Forward Wellness to update their website to more accurately tell their story and make their audience feel welcomed. From there, we keep the conversation going with monthly social media and engagement strategies that focus on supporting AND educating their community. While Forward Wellness does not shy away from tough and REAL conversations, the goal behind the brand is to provide just a little bit of hope and happiness.
Forward Wellness Counseling
Our Results
10%
AVERAGE ENGAGEMENT
772%
INCREASE IN ENGAGEMENT
170%
INCREASED REACH IN 30 DAYS