When Dr. Kailee noticed a lapse in care for women during pregnancy, postpartum, and after an assault, she felt passionate about changing that. Using her experience as a pelvic and orthopedic physical therapist, she created Resilient Motherhood.
When creating the brand, it was essential to symbolize the confidence, community, resilience, and happiness Resilient Motherhood is hoping to give to the women they support. Many Moons worked with Dr. Kailee to create a new brand, website design, and supporting graphics.
Pittsburgh Birth project is a nonprofit aimed at providing perinatal opportunity, safety, options, and dignity regardless of socioeconomic status, race, or gender identity.
When creating the branding and logo, it was important to create something that communicated inclusion and community support.
We were able to do this through color use and a creative nod to Pittsburgh bridges.